Investors are looking for a pitch deck that clearly and concisely explains the business, its market opportunity, the problem it is solving, the solution it is offering, the team behind it, and the potential financial return on investment.
The deck should also include information on the business model, the target customer, the competition, and the market size.
It should be well-designed, engaging, and professional. Ultimately, investors are looking for a pitch deck that convinces them that the business is a good investment opportunity with strong growth potential.
What do investors look for in a pitch deck?
The exact format of a pitch deck can vary, but it is usually designed to be visually appealing and easy to understand. A typical pitch deck might include the following elements:
- An introduction slide that provides an overview of the business, its mission, and its value proposition
- A slide that outlines the problem the business is solving and how it addresses a gap in the market
- A slide that describes the target market and customer segment
- A slide that outlines the business's key products or services
- A slide that presents the business's financial projections and growth plans
- A slide that introduces the management team and their relevant experience
- A slide that summarizes the business's key accomplishments and milestones
- A slide that outlines the investment opportunity and the terms of the deal
- A slide that includes a call to action and contact information for the entrepreneur
Overall, a pitch deck is a key tool that entrepreneurs use to communicate their vision and persuade potential investors to invest in their business.